CREATE DESIGN ™ was commissioned to develop a unique logo and corporate identity for Chelsea Butik - one of South Africa’s trendiest fashion boutiques hidden in Chelsea, a suburb of
Cape Town.

CREATE DESIGN ™ worked with a floral design theme – one that would communicate a high end ladies’ fashion brand while at the same time being very local and setting itself apart as a Cape Town original. The pin cushion protea with its graphic symmetry was the inspiration for the delicate yet striking illustration-based logo. Offset with a classical typeface the logo has an edgy panache.

The brand was rolled out across a suite of corporate stationery, swing tickets and in-store graphics.