DIAL5 approached CREATE DESIGN ™ with an innovative security product – a cellphone-based location tracking system

After consultation and brain storming with the client to define the target audience, key selling points and unique features that had to be conveyed in the DIAL5 brand and marketing materials, CREATE DESIGN ™ launched the branding process. Many options were explored before the DIAL5 concept was decided on. The short, catchy name embodies the ease and simplicity with which the product works. A distinct colour palette gives a strong corporate feel, while the radiating circles relate to the cellphone signal and to the location-based element of the product.

Once the brand was developed, CREATE DESIGN ™ then carried it through with a design for corporate stationery, signage and corporate presentations and website for the DIAL5 marketing team. The final marketing component was the DIAL5 consumer website. The site had to be simple and well branded with the DIAL5 theme. The content was developed in conjunction with the CREATE DESIGN ™ copywriter to ensure that the messages were clearly and succinctly delivered. The circular theme was extended across dynamic visuals to explain product features and functions.