Ferry House is an historic Belvidere estate on the real estate market that has been released to a targeted audience of affluent clients through direct marketing.

CREATE DESIGN’s ™ brief was to develop and design finely balanced, elegant marketing materials to both capture the imagination though depicting the historic elements of the property and contain enough sales information to whet the appetite of potential buyers. The brochure could not deliver a hard sell. It needed to woo the reader with the allure of this special property.

The brochure leads with key images printed in a large format on quality stock. The finish had to be sophisticated and not too flashy in keeping with the message of quality and traditional charm. The incorporation of an antique postmark in the brochure and the beautiful hand-rendered watercolour illustrations of Ferry House by Tony Grogan allude to a sense of heritage.

Clean and elegant, the website design and execution has been tailored to an exclusive target audience. The website acts as the second stage of contact or reference for interested buyers and allows the buyers in the know to invite friends to view the property. The continuity in colour palette and elegant layout which also leads with large photographs gives a harmonious feel to the suite of marketing materials. The inclusion of additional information, an image gallery and property PDF specification sheets make the site a perfect complement to the brochure.

 

Client Feedback

“Thank you for your attention to detail - it has resulted in an outstanding end result. It is a pleasure to work with
CREATE DESIGN ™. Happy to give recommendations!”

Gray Rutherford
Managing Director
Fisch Group Pty Ltd

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In the interests of personal privacy please contact
CREATE DESIGN ™ should you wish to liaise with any of our clients. creatives@createdesign.co.za