CREATE DESIGN ™ was commissioned to define the Groups to Africa corporate image and brand ID right from inception. We designed a typical tree with a modern African feel to define the company working closely with the client who had very set ideas in terms of their vision for the brand.

Once the brand was designed, CREATE DESIGN ™ created visuals using photography and earthy textures that were used on business cards, letterheads and stationary, presentation pack folders, adverts and the Groups to Africa website.

The Groups to Africa website is a content management driven website (cms) which allows the client to control the content and update the site themselves. For the tour operator industry this is imperative in order to afford their clients the most current information.