On the Wings of a dream, CREATE DESIGN ™ was commissioned to develop the new Maxeen’s Models branding, corporate image, stationary, interior graphics and website. The new brand needed to communicate a message of grown and transformation.

CREATE DESIGN ™ was inspired by the new owners love of wings / angels wings which have the ability to form a strong personal connection. The ideas below have portrayed the concept of wings in graphic evocative ways. We focused on creating a brand that communicates, a fresh beginning, sophisticated class, aspirational values of freedom, elegance, strength and energy through the visual depiction of  wings. Wings represent various different messages for different people, but the premise is that Maxeen's clients and patrons will associate a positive transformation with the visual, in-line with the new company owner and her vision.